YMCA of Metropolitan Dallas
Keeping 52 social channels in one voice
Running campaign calendars, email, and reporting across a network of branches, and turning the numbers into next month's plan.
Willie Chang · Dallas, Texas
Marketer by trade.
Photographer by habit.
I'm a marketing student at UT Dallas who runs digital campaigns for the YMCA, spent a summer on lifecycle marketing at General Motors, and rarely leaves home without a camera.
Selected work
Three things I'm proud of.
General Motors
Making it easier for a fleet buyer to raise a hand
B2B lifecycle marketing on the GM Fleet team — customer journeys, lead qualification, and content personalization at scale.
UT Dallas Marketing Capstone (MKT 4395)
A growth plan for Central Market Floral
A semester-long consulting project for a real client — research, customer insight, and recommendations delivered to the business.
Writing
Notes from the work.
- Photography taught me marketing before a class didWhat shooting high school sports taught me about audiences, deadlines, and giving people something they want to share.
- Deciding with imperfect dataNonprofit marketing rarely comes with perfect tracking. Here is how I make decisions anyway.